Last updated: August 13, 2026
Introduction
START STORY HELPER INC ("Start Story Helper", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, create an account, personalize or purchase a book, communicate with us, subscribe to marketing communications, or otherwise use our services.
Because we create personalized children's books, some of the information provided to us may relate to the child or other person for whom a book is being created. We explain how we handle this information in the Children's Data & Personalized Books section below.
The data controller responsible for this website is:
START STORY HELPER INC
78 McCullough Dr
New Castle, DE 19726
United States
For privacy questions or requests, contact:
1. Personal Information We Collect
Personal information means information that identifies, relates to, describes or could reasonably be linked to an individual.
The information we collect depends on how you interact with Start Story Helper.
1.1 Information You Provide to Us
You may provide personal information when you:
- create an account;
- personalize a book;
- place an order;
- provide delivery or billing information;
- upload a photograph for personalization;
- write a personalized dedication;
- contact Customer Support;
- subscribe to email or SMS marketing;
- participate in a promotion, survey or other feature;
- provide feedback; or
- otherwise communicate with us.
This information may include:
- your name;
- email address;
- telephone number;
- billing address;
- shipping address;
- account information;
- order information;
- communication preferences;
- information contained in messages sent to us; and
- personalization information necessary to create your book.
Depending on the product selected, personalization information may include information about the book recipient, such as:
- name;
- age or date of birth, where applicable;
- gender or character selection, where applicable;
- physical appearance;
- photograph;
- pet information;
- family member information;
- personal dedication;
- preferences; and
- other information you choose to include in a personalized product.
We use this information only as reasonably necessary to provide the products and services you request and for the other purposes described in this Privacy Policy.
2. Children's Data & Personalized Books
Start Story Helper creates personalized products for children, but our website and purchasing services are intended for adults.
A parent, legal guardian, family member, gift giver or other authorized adult may provide information about a child in order to create a personalized book.
By submitting personal information or a photograph relating to a child, you represent that you are authorized to provide that information and to instruct us to use it for the creation and fulfillment of the personalized product.
Depending on the book, this information may include the child's:
- first name or nickname;
- age or date of birth;
- appearance;
- photograph;
- interests;
- pet;
- family details; and
- other personalization information selected by the customer.
We use children's information for purposes connected with creating, producing, fulfilling and supporting the personalized product and for related operational purposes described in this policy.
We do not knowingly use a child's personal information to send marketing communications directly to the child.
We also do not knowingly ask children to create customer accounts, subscribe to marketing communications or purchase products directly from us.
If you believe that information about a child has been provided to us without appropriate authorization, please contact us at hello@startstoryhelper.com.
3. Photographs Used for Personalization
Certain Start Story Helper products allow customers to upload a photograph so that we can personalize the child's character or other elements of the book.
Photographs submitted for personalization may be processed by us and by service providers involved in creating, producing, hosting, processing or fulfilling your personalized product.
We retain photographs and other personalization information only for as long as reasonably necessary to provide the requested product or service, fulfill the purposes described in this policy, resolve customer service or production issues, comply with applicable legal obligations, and protect our legitimate business interests.
When personal information is no longer reasonably required, we may delete or anonymize it, subject to applicable legal and technical requirements.
4. Information We Collect Automatically
When you visit or use our website, certain information may be collected automatically.
This may include:
- IP address;
- browser type and version;
- device type;
- operating system;
- time zone;
- general geographic location derived from your IP address;
- pages viewed;
- products viewed or searched for;
- items added to your cart;
- referring pages;
- time spent on pages;
- clicks and other interactions;
- checkout activity;
- purchase activity;
- cookie identifiers;
- advertising identifiers; and
- other technical and usage information.
We may collect this information using cookies, pixels, server logs and similar technologies.
5. Customer Accounts
You may have the option to create a Start Story Helper customer account.
When you create or use an account, we may process information such as your:
- name;
- email address;
- account credentials;
- saved addresses;
- order history;
- account preferences; and
- other information associated with your account.
You may also be able to purchase products without using certain account features where the website allows this.
6. Payment Information
Payments are processed through third-party payment providers.
Start Story Helper does not generally store complete payment card information such as your full credit or debit card number.
Payment processors may collect and process information necessary to complete your transaction in accordance with their own privacy and security practices.
We may receive limited information relating to the payment, such as payment status, transaction identifiers, payment method type and information required for accounting, fraud prevention and order management.
7. Information From Third Parties
We may receive information from third parties that help us operate our business and provide our services.
These may include:
- ecommerce platform providers;
- payment processors;
- printing and production partners;
- fulfillment partners;
- delivery and logistics providers;
- analytics providers;
- advertising platforms;
- customer support providers;
- technology providers;
- fraud prevention providers; and
- other service providers.
The information we receive depends on the service being provided and your interaction with our website.
8. How We Use Personal Information
We may use personal information to:
Provide and personalize our products
To create personalized books and other products according to the information you provide.
Legal basis where applicable: performance of a contract.
Process and fulfill orders
To process purchases, prepare products, arrange production and delivery, provide order information and manage returns, refunds, replacements or customer service matters.
Legal basis where applicable: performance of a contract and legitimate interests.
Operate customer accounts
To create, maintain and secure customer accounts and provide account-related functionality.
Legal basis where applicable: performance of a contract and legitimate interests.
Communicate with you
To send order confirmations, production information, shipping information, customer service responses, important account information and other communications connected with your purchase or use of our services.
Legal basis where applicable: performance of a contract and legitimate interests.
Improve our website and products
To understand how customers use our website, improve personalization experiences, troubleshoot technical problems, analyze performance and develop new products and services.
Legal basis where applicable: legitimate interests and, where required, consent.
Protect our business and customers
To detect and prevent fraud, abuse, security incidents and other potentially harmful activity.
Legal basis where applicable: legitimate interests and compliance with legal obligations.
Comply with legal obligations
To comply with tax, accounting, regulatory, legal and other requirements applicable to our business.
Legal basis where applicable: compliance with a legal obligation.
Marketing and advertising
Where permitted and, where required, with your consent, we may use information to provide marketing communications, measure advertising performance, understand customer interests and display relevant advertising.
Legal basis where applicable: consent or legitimate interests, depending on the applicable law and processing activity.
9. Email Marketing
We will use your email address for marketing purposes when you have chosen to receive marketing communications from Start Story Helper, such as by selecting the appropriate option during checkout, account registration or another sign-up process.
Marketing communications may include information about:
- new books;
- new personalization options;
- special offers;
- discounts;
- seasonal collections;
- gift ideas; and
- other Start Story Helper news.
If you do not choose to receive marketing communications, we will not use your email address for email marketing solely because you placed an order.
We may still use your email address for non-marketing purposes necessary to provide our services, including:
- order confirmations;
- shipping notifications;
- customer service;
- account security;
- important transactional information; and
- legally required communications.
You can withdraw your marketing consent at any time by using the unsubscribe option included in our marketing emails or by contacting us.
10. SMS Marketing
We may offer customers the option to receive marketing or promotional communications by SMS.
We will send marketing SMS messages only where you have provided the required consent.
Consent to receive marketing SMS messages is not required to purchase a Start Story Helper product.
You may withdraw your consent to marketing SMS communications using the opt-out method provided in the message or by contacting us.
Transactional messages that are necessary to provide a service you specifically request may be treated separately where permitted by applicable law.
11. Cookies, Pixels & Similar Technologies
Our website uses cookies, pixels and similar technologies to operate the website, remember preferences, understand how visitors use our services, measure performance and support advertising.
These technologies may collect information about your browser, device, website activity, purchases and interactions with advertisements.
Depending on applicable law, certain non-essential cookies and tracking technologies may be used only after you provide consent.
You may be able to manage your cookie preferences through the consent tools provided on our website and through your browser settings.
Blocking certain cookies may affect some website functionality.
12. Analytics & Advertising
We may use analytics, advertising and measurement technologies provided by companies such as Google, Meta, TikTok and other advertising or technology providers.
These services may use cookies, pixels and similar technologies to help us:
- understand website usage;
- measure advertising performance;
- attribute purchases to advertising campaigns;
- understand which products customers are interested in;
- create audiences for advertising;
- provide more relevant advertising; and
- improve our marketing.
Where required by applicable law, advertising and tracking technologies will be used based on your consent.
Information collected through these technologies may also be processed by the relevant technology providers in accordance with their own privacy practices.
13. Retargeting & Personalized Advertising
Where permitted by law and subject to applicable consent requirements, we may use information about your interactions with Start Story Helper to show you relevant advertisements on other services.
For example, if you view a particular personalized book but do not purchase it, advertising technologies may help us show you information about Start Story Helper products later.
Depending on applicable privacy laws, you may have the right to opt out of certain targeted advertising, sharing or similar processing.
14. How We Share Personal Information
We may disclose personal information to service providers and other parties where reasonably necessary to operate Start Story Helper.
These may include:
- Shopify and ecommerce technology providers;
- payment processors;
- book printing and production partners;
- personalization and technology providers;
- fulfillment providers;
- shipping and delivery companies;
- customer support providers;
- cloud hosting and data storage providers;
- analytics providers;
- advertising platforms;
- fraud prevention and security providers;
- professional advisers, such as accountants and lawyers; and
- government authorities where disclosure is legally required.
These parties may receive only the information reasonably necessary for the relevant purpose.
We may also disclose information in connection with a merger, acquisition, financing, sale of assets, restructuring or similar business transaction, subject to applicable law.
15. Sale and Sharing of Personal Information
We do not sell personal information in the ordinary meaning of selling customer information for money.
However, certain privacy laws may define terms such as "sale," "sharing" or "targeted advertising" broadly enough to include some advertising activities involving cookies, pixels or advertising partners.
Where these laws apply, we will provide the privacy choices and opt-out mechanisms required by applicable law.
16. International Data Transfers
Start Story Helper serves customers internationally and works with service providers, production partners and technology providers located in different countries.
As a result, personal information may be processed or stored outside your state, province or country of residence.
Where required by applicable data protection law, we use appropriate safeguards for international transfers of personal information.
These safeguards may include contractual protections, approved transfer mechanisms or other measures recognized under applicable law.
17. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- providing and fulfilling your order;
- maintaining your account;
- providing customer support;
- resolving disputes;
- preventing fraud;
- maintaining appropriate business records;
- meeting tax, accounting and legal requirements; and
- establishing, exercising or defending legal claims.
Different categories of information may therefore have different retention periods.
Our ecommerce and technology service providers may also retain information according to their applicable legal obligations and retention practices.
When personal information is no longer required, we may delete, anonymize or otherwise securely dispose of it, subject to applicable law and technical requirements.
18. Data Security
We use reasonable administrative, technical and organizational safeguards designed to protect personal information against accidental loss, unauthorized access, misuse, alteration and disclosure.
Access to personal information is limited to employees, contractors, service providers and other parties who require it for legitimate business purposes.
No internet-based system can guarantee absolute security, but we take reasonable measures designed to protect the information entrusted to us.
If a personal data breach occurs, we will take appropriate steps and provide notifications where required by applicable law.
19. Your Privacy Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- request access to personal information we hold about you;
- request correction of inaccurate personal information;
- request deletion of personal information;
- request restriction of certain processing;
- object to certain processing;
- request portability of certain personal information;
- withdraw consent where processing is based on consent;
- opt out of certain targeted advertising or sharing;
- request information about categories of personal information collected or disclosed; and
- exercise other rights available under applicable privacy law.
These rights may be subject to exceptions and limitations provided by law.
To exercise a privacy right, contact:
We may need to verify your identity before completing certain requests.
You will not be discriminated against for exercising applicable privacy rights.
20. Rights of EEA, UK and Swiss Residents
If you are located in the European Economic Area, United Kingdom or Switzerland, applicable data protection laws may provide additional rights regarding your personal information.
Depending on the circumstances, these may include the right to:
- access your personal information;
- correct inaccurate or incomplete information;
- request deletion;
- restrict processing;
- object to processing based on legitimate interests;
- receive certain information in a portable format; and
- withdraw consent at any time where consent is the legal basis for processing.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
You may also have the right to lodge a complaint with the relevant data protection authority in your country.
21. United States Privacy Rights
Residents of certain U.S. states may have additional rights under applicable state privacy laws.
Depending on your state and applicable legal thresholds, these may include rights to:
- know what categories of personal information we collect;
- access personal information;
- correct inaccurate information;
- request deletion;
- obtain a portable copy of certain information;
- opt out of certain targeted advertising;
- opt out of certain sales or sharing of personal information; and
- appeal certain decisions regarding privacy requests.
Where applicable, our website will provide mechanisms required to exercise these rights.
You may also contact us at hello@startstoryhelper.com.
22. Marketing Choices
You are in control of whether you receive optional marketing communications from Start Story Helper.
You may unsubscribe from marketing emails at any time through the unsubscribe mechanism included in the email.
You may opt out of marketing SMS communications using the instructions provided with the message.
Changing your marketing preferences will not prevent us from sending communications necessary to fulfill your orders, maintain your account, respond to support requests or provide other transactional services.
23. Third-Party Services
Our website may use or integrate services operated by third parties.
Those third parties may process personal information according to their own privacy practices.
We encourage you to review the privacy information provided by third-party services you choose to use.
Start Story Helper is not responsible for the privacy practices of independent third parties except to the extent required by applicable law.
24. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, products, technologies, service providers or legal requirements.
When we make changes, we will post the updated Privacy Policy and revise the "Last updated" date at the top of this page.
Where required by law, we may provide additional notice of material changes.
Your continued use of our services following an update will be subject to the updated policy to the extent permitted by applicable law.
25. Contact Us
If you have questions about this Privacy Policy, the way we process personal information or your privacy rights, please contact us:
START STORY HELPER INC
78 McCullough Dr
New Castle, DE 19726
United States
Email: hello@startstoryhelper.com